Merging Traditional Techniques with Modern Design
An unfaltering design policy
and a merger of solid expertise and designs to suit the times.
Practical yet artistic, these products enjoy a great reputation, both at home and abroad.
The uncompromising challenge to create something new continues.
From Seto to the world, these craftsmen will continue to create unique items of quality.
Seto, Owari, where pottery began in times begone during the Heian Era
Seto has produced a long history spanning 1,300 years, and its enterprising character still thrives today. Rich deposits of quality clay from nearby hills. The best burning firewood that fuel the kilns. Superb natural conditions have nurtured the spirit to pursue new techniques.